Who Says a $10 Book is Better Than a 99¢ Book?

photo http://www.sxc.hu/photo/641396 by jweston http://www.sxc.hu/profile/jwestonSeems I started this last week, talking about digital book pricing. Since digital books have essentially no cost involved in delivery, the price is almost an abstract concept.

It’s often argued that a book priced at 99¢ looks like the author doesn’t value their own work (usually by authors who don’t want to sell their books for 99¢.)

In what context do “price” and “value” relate to each other? That’s the question I’ll be exploring in a bit of detail this week.

If a book is expensive, do you immediately dismiss the author as arrogant and unreadable, or do you ask yourself (or someone else) what makes it worth the money? Does it make sense that if the price is too low, you’re not interested in what the author said about it, but if the price is high, it’s worth checking into?

Why not base all book purchases on the value of the book and your trust in the author, instead of the numbers on the price tag?

Does high price always equal high value? No, obviously not.

So does low price always equal low value?

If an author pricing their book at 99¢ betrays a lack of confidence, then if I price my book at $29.99 does that make you trust and respect me?

Price and value are separate entities.

More tomorrow.

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