You Are What You Measure

Reading Callie’s thoughts at Steven Pressfield’s blog a while back raised some marketing questions in my head.

photo http://www.sxc.hu/photo/1261292 by Miguel Saavedra http://www.sxc.hu/profile/saavemWhich are you more interested in:

  • number of books sold or number of new fans?
  • number of words written or percentage of days you write something rather than nothing?
  • page views for your blog, or posts you’re proud of?

It’s good business to keep track of statistics.

It’s human nature to pay more attention to what’s easy to count instead of what’s hard to count.

It’s not always obvious that what matters to your business (you know, selling books as your own publisher?) is hard to count.

Continue reading “You Are What You Measure”

Why is Silence the New “No” ?

I get a lot of spam. Not the autobot machine stuff; Gmail filters all that out. I get lots of emails from real human beings who want to help me optimize the SEO for my websites or to provide coding services for my web company.

I used to reply this isn’t a match for me, but that seemed to invite dialog, which also isn’t a match for me thank you very much.

Now I just delete them.

Most of the time they’re canned emails these folks are sending out to anyone who has “website” in their portfolio.

There are other people I’ll move heaven and earth to respond to. Real people, who approach me about something real. A question about publishing or the web or music. Real people who know something about me, and took the risk of putting their hand out to a stranger.

Sometimes, though, I can’t help them. Continue reading “Why is Silence the New “No” ?”

Shipwreck and Salvation

Consider this scenario:

Barton and 51 acquaintances share ownership and use of a gorgeous sailboat. One week a year, they each get to take this beautiful home with sails wherever they want to go. Sometimes a few of them join together and spend two weeks, three weeks, even a month out at sea.

One dark night when Barton is sailing, the boat starts to sink. He doesn’t know why. He does everything in his power to prevent it, but it’s beyond what he can do to keep it afloat. Reluctantly, he abandons ship and watches it go down. He survives unscathed, other than the deep-seated emotional trauma of his loss.

But that’s not the end of it.

shipwreck and salvation
Continue reading “Shipwreck and Salvation”