Most new authors dream of getting a book deal; having a publisher contact them and say, hey, we want your book. I’ll reserve comment on the value of getting a book deal for another conversation.
Some time back a client turned down not one, but two book deals. Two publishing houses approached them and said, hey, we want your book, just sign on the dotted line.
And they thought and they thought and they said, I don’t fit in the box you’d like to put me in.
And then they said the hardest word in the language of business: Continue reading “If the Box Doesn’t Fit, Don’t Wear It”