Jon Morrow is the agent provocateur who regularly kicks writer’s butts with his posts on not just thinking or talking about writing but actually taking writing risks and getting real work done. He was the associate editor of Copyblogger (a marketing/copywriting site I can’t recommend enough), and now throws lightning bolts from his site at Boost Blog Traffic.
Copyblogger, including Jon’s work with them, altered my perception of writing on the web. If you’re marketing without consulting Copyblogger and Jon Morrow, you’re making it unnecessarily hard on yourself.