Following Every Rabbit Down a Hole: The Endless Search for All the Marketing

I started reading an article about how Amazon search really works and why authors need to know this.

I had to look up “lemmatisation” and shortly thereafter my eyes glazed over and I gave up.

this is not that

Maybe I’m a lazy slacker. Maybe I just want to write and then hope books sell themselves.

Maybe there’s only so much one person can do.

Continue reading “Following Every Rabbit Down a Hole: The Endless Search for All the Marketing”

Who Are You Writing For? (It Isn’t Really Either/Or)

I should turn that into a song, eh?

vegComes up sometimes in discussion boards: write for yourself and find artistic fulfillment, or write for your audience and sell books?

Here’s what comes up in the research of Chip and Dan Heath, experts in the brain science of decision-making: avoid either/or thinking when making decisions. Consider more than two opposing options.

Today, consider taking a page from CompSci (that’s computer science for the 99.9% of you who’ve managed to elude its evil grasp.)

But first, let’s make soup. Continue reading “Who Are You Writing For? (It Isn’t Really Either/Or)”