Word of mouth is powerful. It’s the backbone of social media marketing.
It’s easy to misuse if you don’t know your goal.
Quite common in some circles to tweet or post or pin and then ask the community to pass it along.
Before you do, ask yourself some questions:
- Can you genuinely endorse this book or author or are you simply doing them a favor?
- Will your followers know that?
- Is that the right reputation for you?
If your aim is to be someone who is known for sharing; that you talk a lot about books and authors; you’re a hub, a town crier, then share far and wide. Be the town crier, the hub, the sharer.