Mexican Hot or McDonald’s Hot?

The unsuspecting patron takes a giant bite of his McBlazing Wrap. Whips crack. Flames spurt. Explosions.

The McDonald’s commercial is implying that this meal is hot. I can assure you, though, that while I might find it well seasoned, I wouldn’t be reaching for the sugar water to douse the burning sensation in my mouth. Because I spent half of my childhood eating in Mexico, my notion of spicy is quite different from most of the folks who frequent McDonald’s. And, in fact, from most of the folks who live around here. A friend across the state line once remarked, “Minnesotans think ketchup is hot”.

image by Charlie Balch

Why does McDonald’s pretend their meal is so spicy?

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