Advertising Only Amplifies Visibility

When Walter Danley signed up for my newsletter, as is my custom I sent him a personal welcome. I asked Walter if he had any specific questions he’d like to see answered.

Hey Joel;

In response to your query, I have two issues I’d like answers to.

  1. If I found a short cut to the promotion of the book, I could finish one of the two WIP that need me.
  2. Does paid advertising work, and if so, how would you measure the ROI?

Now, Joel, I read your comments about advice being free if it’s in your head. Please don’t do a ton of research on these questions!


I’ll answer #2 right now: advertising amplifies visibility.

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