Blogging 101, the Short Version for Authors

Cheryl Campbell

Cheryl Campbell

Continuing our conversation with author Cheryl Campbell

On Tue, Jul 30, 2013 at 6:42 PM, Cheryl Campbell <> wrote:Hi Joel,

I know you’ve been writing and blogging way longer than me, but when you work on topics to blog about, do you just write what you want? write based on others’ questions? have a theme/series in mind for topics? Or all of the above? Or maybe this goes back to your evil plot and you have a different tactic altogether? 🙂

What I’ve been trying to do is do short blogs about indie publishing and posting tidbits, links, books, etc, I found especially useful/helpful…including helpful people like you.

Your coaching is on getting the story out of “someday” mode and into real mode. And I have writer friends who were just like me and they play with writing on the side here and there. I had only finally cracked down a couple of years ago and decided I would go for it all. Turns out, I kinda have a passion for writing that I didn’t really know was there until I stopped dabbling with it and got serious.

So that’s a bit of babble to say that with my blogs, given I have friends in the same boat and knowing they’d be just as lost as I was starting out on this, I have been trying to post helpful info in case they do ever get their own stories out of the someday box too. Seems like a good place to start for me as a completely green blogger….I’m certainly learning a lot on the fly.

Thoughts? Any suggestions on how to make blogs more effective? Or is it more about who you’re trying to reach as a target audience and writing with them in mind?


On Tue, Jul 30, 2013 at 8:06 PM, Joel Canfield <> wrote:

Well, hello again! It’s been a while. Well, more than 24 hours.

Bingo: know who you’re writing for, and what you want them to do.

For I write about all things publishing, about writing craft, about good websites. Tips and tricks, motivational stuff. Virtually all of it is answers to questions I’m asked on Linked In, so all kidding aside, that’s where the not-so-evil plot came from.

For my web dev blog at I write infrequently about projects we’re doing (to display my expertise) and about marketing things.

For my personal blog, I write about what makes me happy or what makes me frustrated. It’s really my professional blog, but for stuff not precisely web or publishing related.

So, in short:

  1. Who are you writing for?
  2. What do you want them to do?
  3. Why should they keep coming back?
  4. How can they move from “outer circle” to “inner sanctum” and get to know you better (or take the next step in making a professional connection with you) ?

Short is better than long. Frequent better than not. Regular better than unscheduled. Images let people pin your posts to the new rage that’s sweeping the net, Pinterest. Use images. I get free images from and tweak ’em. Always include credits, even though the images are free.

Write about your books. Write about your writing process. Write about your life — but make sure it relates to your books or your process. No cat pictures, no recipes — unless they’re relevant. (No kitten recipes, relevant or not.)

Make sense?

From: Cheryl Campbell <>
Date: Tue, Jul 30, 2013 at 7:20 PM
Subject: Re: blogging
To: Joel Canfield <>I know! Major delay between emails this time. Was flying all day yesterday and then on night shift so I’m all backwards.

Yes, the Pinterest thing baffles me. Actually all social media baffles me to be honest. But it’s here to stay and is a good marketing tool.

All you wrote makes sense….especially no kitten recipes, that is certainly key to avoid. hahaha

Thanks again!!

Continued tomorrow.

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